Criminal Defense seO / AEO / GEO

The Search Agency Built For Criminal Defense Firms

We help defense firms get more qualified case inquiries with organic search.

Trusted by teams at

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Request Search Analysis →
Case Studies

Real Results From Real Defense Firms

See how we've helped attorneys get more case inquiries with search.

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+700%

increase in qualified case inquiries

View Case Study →
2020INC logo

+700%

increase in qualified case inquiries

View Case Study →
2020INC logo

+700%

increase in qualified case inquiries

View Case Study →
Why Us

Better Defense Leads, Faster.

See how we've helped attorneys get more cases with search.

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Visibility Across The Board

increase in qualified case inquiries

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Content That Wins Trust Before They Call

We create content that answers questions, builds credibility, and earns trust.

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Conversion Points

increase in qualified case inquiries

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Clear ROI Tracking

increase in qualified case inquiries

Services

How We Help You Get More Case Inquiries

We capture search demand everywhere defendants search.

Criminal defense attorney appearing in Google Map Pack for local search

Local SEO →

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Criminal defense attorney content appearing across YouTube, TikTok, and Reddit

Social SEO →

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Criminal defense attorney profiles appearing on Avvo, Justia, Super Lawyers, and Best Lawyers

Directory SEO →

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ChatGPT recommending criminal defense attorney to defendant searching for legal help

AI SEO →

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Google search results showing criminal defense attorney ranking at the top

SEO →

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Criminal defense firm appearing across Google, ChatGPT, Avvo, and social media search results

Search Everywhere →

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Strategy

Chat-GPT, Perplexity, Grok, Claude, Google Overviews, Gemini, Copilot, Meta AI

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Web Design & Development

Best Lawyers, Super Lawyers, Avvo, Justia, FindLaw, Martindale-Hubbell

Forest path

Local

GMB, Apple Maps, Bing Places

Close-up technology circuit

Search

Google, Bing, Yahoo

Ocean waves

Content Marketing

YouTube, Reddit, TikTok, Quora, Facebook, LinkedIn, Instagram, X.

Process

Four Steps to More Search Market Share

Here's how we go from intro call to capturing demand.

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Request Analysis

Fill out the form and we'll evaluate your firm's search market potential.

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Align On Strategy

We build a custom roadmap tailored to how your prospects actually search.

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Get Your Proposal

You'll see exactly what we'll deliver, when, and what it costs.

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Start Defending

We execute the strategy while you stay focused on your caseload.

Request a Search Market Analysis →
Testimonials

Defense Attorneys Love Working With Us

Real feedback from attorneys who've worked with us.arch.

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Headshot of David Wilson
Mike McMahon
McMahon Law Offices

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Headshot of Emily Davis
Mike McMahon
McMahon Law Offices

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Headshot of Michael Johnson
Mike McMahon
McMahon Law Offices
resources

Criminal Defense Search Marketing Resources

Resources for defense firms navigating the evolving search landscape.

Content strategy for CMS.
Blog

Developing a CMS Content Strategy

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Troubleshooting CMS issues.
Tool

CMS Troubleshooting Guide

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Security measures for CMS.
Template

CMS Security Tips

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Best practices for CMS management.
Data Study

CMS Best Practices

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A visual representation of CMS functionalities.
Blog

Understanding Content Management Systems

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Content strategy for CMS.
Prompt

CMS Content Strategy

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FAQs

Common Questions About DefenseJoy

Straight answers to help you decide if we're the right fit for your firm.

contact

Request a Search Market Analysis

Get a free analysis of the search demand in your area and exactly how much your firm could capture.

Request Form

get Contacted

Conversion Points Built Into Every Touchpoint

We turn every channel into a conversion opportunity, no matter how defendants prefer to reach out.

Get Smart

Data That Drives Every Decision

Citations, traffic, leads, and revenue. All tracked, all attributed, all in one place.

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Custom Dashboards

Real-time visibility into rankings, traffic, leads, and revenue in one place.

Alpine Escape

Find quiet trails, crisp air, and unforgettable summit views today.

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Weekly Reports

Clear updates on what we did, what moved, and what's next.

Alpine Escape

Find quiet trails, crisp air, and unforgettable summit views today.

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ROI Tracking

Connect marketing spend directly to signed cases and revenue generated.

Alpine Escape

Find quiet trails, crisp air, and unforgettable summit views today.

Results

Results From Firms Like Yours

See how we've helped criminal defense attorneys grow visibility, leads, and revenue.

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Phoenix DUI Attorney

From page 3 to position 1 for "DUI lawyer Phoenix" in 6 months.

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Denver DUI Attorney

340% increase in organic traffic and 2x lead volume year over year.

Why Us

Built Exclusively For Criminal Defense

No learning curve, or vanity metrics. Just results-focused search marketing from day one.

Clear, Tied-to-Revenue ROI

Direct communication line between client and agency founder without middlemen

You'll see exactly how much revenue our work generates. No vanity metrics.

Full Team, One Investment

Transparent marketing dashboard showing qualified leads, cost per acquisition, and return on investment

A complete team of specialists, AI-enhanced, for less than one in-house hire.

Criminal Defense Search Specialists

Specialized focus on criminal defense client search behavior and decision journey

We understand the defendant journey from research to attorney search.

Work Directly With the Founder

Multiple digital marketing channels converging into client phone calls and signed retainers

No junior account managers. You work with the one who built the system.

Services

Where Will Your Next Client Find You?

One channel or every channel. We get you found, trusted, and contacted from everywhere.

Criminal defense firm appearing across Google, ChatGPT, Avvo, and social media search results

Everywhere

Google, AI, Social, & more. We get you found across every channel that matters.

Search Everywhere →
Google search results showing criminal defense attorney ranking at the top

Search

Rank on Google, Bing, and Yahoo for the searches defendants make when they need a criminal defense attorney.

SEO →
ChatGPT recommending criminal defense attorney to defendant searching for legal help

AI / LLMs

Defendants ask AI for legal help and attorney recommendations. We make sure you're the answer.

AI SEO →
Criminal defense attorney profiles appearing on Avvo, Justia, Super Lawyers, and Best Lawyers

Directories

Defendants check directories before hiring. We make sure your profiles convert prospects into consultations.

Directory SEO →
Criminal defense attorney content appearing across YouTube, TikTok, and Reddit

Social

Defendants search social platforms for legal advice. We make sure they find you.

Social SEO →
Criminal defense attorney appearing in Google Map Pack for local search

Local

Defendants search locally. We get you found in every city and jurisdiction that matters.

Local SEO →
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Capabilities

How We Capture Your Search Market

The tactics and systems we deploy across every channel.

Search market analysis showing market share and revenue opportunity for criminal defense firm

Search Market Analysis

We show your market share, competitors' share, and the revenue opportunity before you spend a dollar.

Learn More →
Search strategy document showing information architecture and content roadmap

Search Strategy

We map your entities, structure your content, and prioritize what to build first.

Learn More →
Conversion optimization dashboard showing lead flow across website, directories, and AI platforms

Conversion Optimization

We optimize your website, profiles, and directories so visitors become leads (not bounces).

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Technical Optimization

We optimize the backend so your content performs at its full potential.

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Content Marketing

Content matched to intent, channel, and the voice defendants need.

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Data & Analytics

Every data source connected. Searches, leads, clients, and revenue in one view.

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