Welcome to DefenseJoy
Welcome to DefenseJoy
Welcome to DefenseJoy
The easiest way to attract DUI leads with SEO.
The easiest way to attract DUI leads with SEO.
Conversion-focused SEO & content marketing for defense attorneys — all for one monthly fee.
"It's gotten to the point where I'm honestly annoyed by how often my phone buzzes with a new lead notification. DefenseJoy was without a doubt the best investment I've ever made for my practice."
Mike McMahon
Illinois DUI Defense Attorney
Why DefenseJoy?
It's done-for-you DUI lead generation (without the marketing headaches).
No more marketing stress. Just freedom to focus on clients and build the firm you've always wanted — all while DefenseJoy generates stable, predictable revenue for your firm.
A full team at the cost of one hire
Enjoy the convenience of a fully-staffed, world-class marketing team focused exclusively on DUI case acquisition — all for less than one employee's salary.
Dedicated Client Manager
SEO & Content Strategiest
Content Writer, Editor, Designer, & Publisher
A full team at the cost of one hire
Enjoy the convenience of a fully-staffed, world-class marketing team focused exclusively on DUI case acquisition — all for less than one employee's salary.
Dedicated Client Manager
SEO & Content Strategiest
Content Writer, Editor, Designer, & Publisher
A full team at the cost of one hire
Enjoy the convenience of a fully-staffed, world-class marketing team focused exclusively on DUI case acquisition — all for less than one employee's salary.
Dedicated Client Manager
SEO & Content Strategiest
Content Writer, Editor, Designer, & Publisher
Hyper-focused content that converts
We target one specific DUI client profile at a time with legally accurate, jurisdiction-specific content that answers your prospects' most pressing questions and converts them into paying clients.
Master one DUI charge completely first
Move to next client profile after tangible results
Maximize conversion rates with sequential focus
Hyper-focused content that converts
We target one specific DUI client profile at a time with legally accurate, jurisdiction-specific content that answers your prospects' most pressing questions and converts them into paying clients.
Master one DUI charge completely first
Move to next client profile after tangible results
Maximize conversion rates with sequential focus
Hyper-focused content that converts
We target one specific DUI client profile at a time with legally accurate, jurisdiction-specific content that answers your prospects' most pressing questions and converts them into paying clients.
Master one DUI charge completely first
Move to next client profile after tangible results
Maximize conversion rates with sequential focus
A simple, hassle-free process
Fresh content delivered every Monday at 9 am. Review all content in a simple dashboard, request edits, and we'll revise until you are 100% satisfied. Auto-publishing options avaialble.
Full service support during business hours
Predictable weekly delivery
Minimal input required from your team
A simple, hassle-free process
Fresh content delivered every Monday at 9 am. Review all content in a simple dashboard, request edits, and we'll revise until you are 100% satisfied. Auto-publishing options avaialble.
Full service support during business hours
Predictable weekly delivery
Minimal input required from your team
A simple, hassle-free process
Fresh content delivered every Monday at 9 am. Review all content in a simple dashboard, request edits, and we'll revise until you are 100% satisfied. Auto-publishing options avaialble.
Full service support during business hours
Predictable weekly delivery
Minimal input required from your team
Real-time lead tracking
Monitor lead activity the moment it happens with instant notifications and live dashboard updates.
Instant notifications when leads take action
Track which articles/pages convert best
Live dashboard with all your lead's info
Real-time lead tracking
Monitor lead activity the moment it happens with instant notifications and live dashboard updates.
Instant notifications when leads take action
Track which articles/pages convert best
Live dashboard with all your lead's info
Real-time lead tracking
Monitor lead activity the moment it happens with instant notifications and live dashboard updates.
Instant notifications when leads take action
Track which articles/pages convert best
Live dashboard with all your lead's info
Services
We generate qualified DUI leads with SEO.
Done-for-you content marketing that fills your calendar with quality clients while you focus on law.
SEO & Content Strategy
We create a custom 90-day roadmap targeting your most profitable DUI client profile with jurisdiction-specific keyword research and strategic content planning.
SEO & Content Strategy
We create a custom 90-day roadmap targeting your most profitable DUI client profile with jurisdiction-specific keyword research and strategic content planning.
Content Writing
We write legally accurate, locally-focused content in your unique voice that answers pressing DUI questions and converts anxious prospects into consultations.
Content Writing
We write legally accurate, locally-focused content in your unique voice that answers pressing DUI questions and converts anxious prospects into consultations.
Image Creation
We create custom visuals and original graphics that match your brand identity, enhance content readability, and help your pages rank higher in search engines.
Image Creation
We create custom visuals and original graphics that match your brand identity, enhance content readability, and help your pages rank higher in search engines.
Content Design
We design beautiful, professional layouts for every piece of content that enhance readability, showcase your expertise, and create a premium experience for visitors.
Content Design
We design beautiful, professional layouts for every piece of content that enhance readability, showcase your expertise, and create a premium experience for visitors.
Content Publishing
We publish weekly content directly to your website with proper SEO optimization, meta tags, and strategic internal linking for maximum visibility. We work with all CMS platforms.
Content Publishing
We publish weekly content directly to your website with proper SEO optimization, meta tags, and strategic internal linking for maximum visibility. We work with all CMS platforms.
Technical SEO
We optimize your website's technical foundation including site speed, mobile responsiveness, schema markup, crawl errors, and technical fixes that improve your search engine ranking.
Technical SEO
We optimize your website's technical foundation including site speed, mobile responsiveness, schema markup, crawl errors, and technical fixes that improve your search engine ranking.
Assets
The complete content library that converts DUI prospects at every stage.
Every week we send you a batch of pages that includes a strategic mix of the content types below, targeting prospects from research to consultation.
Attraction Pages
Question-based articles that capture prospects early in their research phase. These sound like:
"Can I refuse a breathalyzer test in Illinois?"
"What happens at my first DUI court appearance?"
"How much does a DUI cost in Chicago?"
"Will I go to jail for my first DUI?"
"Can I drive to work after a DUI arrest?"
Attraction Pages
Question-based articles that capture prospects early in their research phase. These sound like:
"Can I refuse a breathalyzer test in Illinois?"
"What happens at my first DUI court appearance?"
"How much does a DUI cost in Chicago?"
"Will I go to jail for my first DUI?"
"Can I drive to work after a DUI arrest?"
Attraction Pages
Question-based articles that capture prospects early in their research phase. These sound like:
"Can I refuse a breathalyzer test in Illinois?"
"What happens at my first DUI court appearance?"
"How much does a DUI cost in Chicago?"
"Will I go to jail for my first DUI?"
"Can I drive to work after a DUI arrest?"
Nurture Pages
Premium utility resources and case studies that build trust and simulate the defense experience. These sound like:
"How We Got a 0.12 BAC Case Dismissed"
"The Critical 46-Day Countdown After Your DUI Arrest"
"27 Evidence Weaknesses That Could Help Your Case"
"Felony DUI Reduced to Reckless Driving - Case Study"
"Your Complete DUI Court Preparation Checklist"
Nurture Pages
Premium utility resources and case studies that build trust and simulate the defense experience. These sound like:
"How We Got a 0.12 BAC Case Dismissed"
"The Critical 46-Day Countdown After Your DUI Arrest"
"27 Evidence Weaknesses That Could Help Your Case"
"Felony DUI Reduced to Reckless Driving - Case Study"
"Your Complete DUI Court Preparation Checklist"
Nurture Pages
Premium utility resources and case studies that build trust and simulate the defense experience. These sound like:
"How We Got a 0.12 BAC Case Dismissed"
"The Critical 46-Day Countdown After Your DUI Arrest"
"27 Evidence Weaknesses That Could Help Your Case"
"Felony DUI Reduced to Reckless Driving - Case Study"
"Your Complete DUI Court Preparation Checklist"
Conversion Pages
High-intent pages targeting ready-to-hire prospects. These sound like:
"Aggravated DUI Defense Lawyer in Denver"
"Second Offense DUI Defense Lawyer in Boston"
"Felony DUI Defense Lawyer in Seattle"
"DUI with Injury Defense Lawyer in Austin"
"CDL DUI Defense Lawyer in Chicago"
Conversion Pages
High-intent pages targeting ready-to-hire prospects. These sound like:
"Aggravated DUI Defense Lawyer in Denver"
"Second Offense DUI Defense Lawyer in Boston"
"Felony DUI Defense Lawyer in Seattle"
"DUI with Injury Defense Lawyer in Austin"
"CDL DUI Defense Lawyer in Chicago"
Conversion Pages
High-intent pages targeting ready-to-hire prospects. These sound like:
"Aggravated DUI Defense Lawyer in Denver"
"Second Offense DUI Defense Lawyer in Boston"
"Felony DUI Defense Lawyer in Seattle"
"DUI with Injury Defense Lawyer in Austin"
"CDL DUI Defense Lawyer in Chicago"
Authority Building Pages
Fresh updates and comprehensive guides that establish expertise. These sound like:
"New Illinois Breathalyzer Rules for 2025"
"Complete Guide to Illinois DUI Defense"
"Cook County Jail Information for DUI Arrests"
"Local DMV Offices for License Reinstatement"
"Directory of Court-Approved Alcohol Classes"
Authority Building Pages
Fresh updates and comprehensive guides that establish expertise. These sound like:
"New Illinois Breathalyzer Rules for 2025"
"Complete Guide to Illinois DUI Defense"
"Cook County Jail Information for DUI Arrests"
"Local DMV Offices for License Reinstatement"
"Directory of Court-Approved Alcohol Classes"
Authority Building Pages
Fresh updates and comprehensive guides that establish expertise. These sound like:
"New Illinois Breathalyzer Rules for 2025"
"Complete Guide to Illinois DUI Defense"
"Cook County Jail Information for DUI Arrests"
"Local DMV Offices for License Reinstatement"
"Directory of Court-Approved Alcohol Classes"
Process
A smooth and simple process you'll love.
How we turn your website into a DUI lead generation machine.
Step 1: Define Your Ideal Client
Engineering manager
We work together to identify your most profitable DUI client profile and establish clear, measurable goals to track our progress. The client profile we select will be the only one we create content for. All other profiles will be completely ignored until we reach our goal. This hyper-focused approach will lead to better leads and higher conversion rates.
Step 2 - Share Your Expertise
Engineering manager
You'll complete a one-time, 1-2 hour interview where we learn your unique approach, local insights, and case strategies. This becomes the foundation for all content written in your authentic voice. You will always have the ability to equip us with additional insights.
Step 3 - Align on Strategy
Engineering manager
A complete web audit and keyword research informs your 90-day, custom SEO and content strategy. Add input anytime through your dashboard or let us prioritize based on data. We get to work once you give it the green light.
Step 4 - Receive Weekly Content Batches
Every Monday at 9am, get your weekly content delivery. Review in your dashboard, request edits, and approve—or enable auto-publish if choose to do so.
Step 5 - Publish and Monitor Results
Engineering manager
We publish your content and track lead generation in real-time. Continuous optimization ensures we hit your 90-day goals while you watch qualified prospects contact your firm. Once we hit targets, we'll switch focus to another client profile or double down on the same.
Pricing
Simple pricing. Remarkable value.
Everything for a simple monthly rate. Pause or cancel anytime. No contracts or hidden fees.
Basic
Written content only.
$3,995
/month
What's included:
Website Audit
SEO & Content Strategy
~30 articles/pages per month
Real-time analytics
Email support during business hours
Email support during business hours
Email support during business hours
Email support during business hours
Basic
Written content only.
$3,995
/month
What's included:
Website Audit
SEO & Content Strategy
~30 articles/pages per month
Real-time analytics
Email support during business hours
Email support during business hours
Email support during business hours
Email support during business hours
Basic
Written content only.
$3,995
/month
What's included:
Website Audit
SEO & Content Strategy
~25 articles/pages per month
Real-time analytics
Email support during business hours
Email support during business hours
Email support during business hours
Email support during business hours
Pro
Written content + custom visual graphics.
$4,995
/month
What's included:
Website Audit
Website Audit
Website Audit
SEO & Content Strategy
SEO & Content Strategy
SEO & Content Strategy
Technical SEO
Technical SEO
Technical SEO
~30 articles/pages per month
~25 articles/pages per month
Custom Images
Custom Images
Custom Images
Content Design
Content Design
Content Design
Email support during business hours
Email support during business hours
Email support during business hours
Email support during business hours
Email support during business hours
Email support during business hours
Premium
Words, visuals, and distribution.
$5,995
/month
What's included:
Website Audit
Website Audit
Website Audit
SEO & Content Strategy
SEO & Content Strategy
SEO & Content Strategy
Technical SEO
Technical SEO
Technical SEO
~30 articles/pages per month
~25 articles/pages per month
Custom Images
Custom Images
Custom Images
Content Design
Content Design
Content Design
Content Publishing
Content Publishing
Content Publishing
Email support during business hours
Email support during business hours
Email support during business hours
How to Get Started
Getting started is simple.
Follow these 3 steps.
Book a Demo
We'll discuss your needs, recommend the right plan, and show you exactly how our service works.
Onboard
Fill out a form, define your ideal DUI client, and complete a one-time interview to capture your expertise.
Get your weekly batches
Receive content every Monday at 9am. We publish and you watch the leads come in.
FAQs
Frequently Asked Questions
Have additional questions? Book a demo or email kevin@defensejoy.com.
What's considered a qualified lead?
We work with you to define exactly what "qualified" means for your practice. Typically, this means someone who scheduled a consultation via your website form or phone call and meets your specific criteria - they can afford your services, are in your market area, face the DUI charge you specialize in, and match your ideal client profile.
How do you track leads?
Every lead source is tracked through dedicated phone numbers, form submissions, and landing pages. You'll know exactly where each lead originated.
Can I request changes to the content?
Absolutely. We revise content until you're 100% satisfied. We fulfill all edit requests within 24-48 hours.
Can I use DefenseJoy for other criminal charges like domestic violence, drug crimes, etc.?
Yes. While we tend to focus on DUIs, we are able to create content for additional charges. Ask us about this in your demo call.
What if I want to target multiple client profiles or practice areas?
We are able to target multiple client profiles or practice areas at once if requested, but we highly recommend focusing on one ideal client / practice area at a time for maximum impact. Once we've reached our agreed upon lead goal (ex: "Generate 72 leads by March 30, 2025"), we can expand to additional areas at no extra cost.
Can I pause or cancel?
Yes. Pause anytime if you need a break, or cancel with 30 days notice. No long-term contracts or cancellation fees.
When is my SEO & content team online?
Monday-Friday, 9am-5pm CST. We deliver content weekly and respond to requests within 24 hours during business days.
Will SEO & content actually help me grow traffic and make more sales?
Yes. Our DUI-specific content targets high-intent searches and converts prospects into consultations. Most clients see qualified leads within 30 days of consistent publishing.
How will DefenseJoy integrate with my firm?
Simple dashboard for reviewing content, requesting edits, and tracking performance. Weekly Monday deliveries at 9am. We'll build you a brand new site if needed. If not, we're able to work with any host provider (Webflow, Wordpress, Squarespace, Framer, etc.) Minimal time investment is required from your team.
How many blog posts can you create per month?
All plans include roughly 25 articles or web pages per month. Each week (every Monday at 9 am), you'll receive ~5-7 pieces. All deliveries will include a combination of conversion pages, attraction pages, nurture pages, and authority pages. We will determine what your weekly content mix looks like as we create each batch. It will depend on your goals and where the best opportunities lie.
Why is DefenseJoy a better choice than other SEO agencies or content agencies?
We specialize exclusively in DUI defense marketing. Other agencies spread thin across industries - we know exactly what DUI prospects search for and how to convert them into clients.
Why is DefenseJoy a better choice than hiring in-house?
Most law firms can't afford to hire SEO strategists, content writers, and designers. For the price of one employee, you get our entire team of DUI marketing specialists plus proven systems that work immediately.
What's considered a qualified lead?
We work with you to define exactly what "qualified" means for your practice. Typically, this means someone who scheduled a consultation via your website form or phone call and meets your specific criteria - they can afford your services, are in your market area, face the DUI charge you specialize in, and match your ideal client profile.
How do you track leads?
Every lead source is tracked through dedicated phone numbers, form submissions, and landing pages. You'll know exactly where each lead originated.
Can I request changes to the content?
Absolutely. We revise content until you're 100% satisfied. We fulfill all edit requests within 24-48 hours.
Can I use DefenseJoy for other criminal charges like domestic violence, drug crimes, etc.?
Yes. While we tend to focus on DUIs, we are able to create content for additional charges. Ask us about this in your demo call.
What if I want to target multiple client profiles or practice areas?
We are able to target multiple client profiles or practice areas at once if requested, but we highly recommend focusing on one ideal client / practice area at a time for maximum impact. Once we've reached our agreed upon lead goal (ex: "Generate 72 leads by March 30, 2025"), we can expand to additional areas at no extra cost.
Can I pause or cancel?
Yes. Pause anytime if you need a break, or cancel with 30 days notice. No long-term contracts or cancellation fees.
When is my SEO & content team online?
Monday-Friday, 9am-5pm CST. We deliver content weekly and respond to requests within 24 hours during business days.
Will SEO & content actually help me grow traffic and make more sales?
Yes. Our DUI-specific content targets high-intent searches and converts prospects into consultations. Most clients see qualified leads within 30 days of consistent publishing.
How will DefenseJoy integrate with my firm?
Simple dashboard for reviewing content, requesting edits, and tracking performance. Weekly Monday deliveries at 9am. We'll build you a brand new site if needed. If not, we're able to work with any host provider (Webflow, Wordpress, Squarespace, Framer, etc.) Minimal time investment is required from your team.
How many blog posts can you create per month?
All plans include roughly 25 articles or web pages per month. Each week (every Monday at 9 am), you'll receive ~5-7 pieces. All deliveries will include a combination of conversion pages, attraction pages, nurture pages, and authority pages. We will determine what your weekly content mix looks like as we create each batch. It will depend on your goals and where the best opportunities lie.
Why is DefenseJoy a better choice than other SEO agencies or content agencies?
We specialize exclusively in DUI defense marketing. Other agencies spread thin across industries - we know exactly what DUI prospects search for and how to convert them into clients.
Why is DefenseJoy a better choice than hiring in-house?
Most law firms can't afford to hire SEO strategists, content writers, and designers. For the price of one employee, you get our entire team of DUI marketing specialists plus proven systems that work immediately.
What's considered a qualified lead?
We work with you to define exactly what "qualified" means for your practice. Typically, this means someone who scheduled a consultation via your website form or phone call and meets your specific criteria - they can afford your services, are in your market area, face the DUI charge you specialize in, and match your ideal client profile.
How do you track leads?
Every lead source is tracked through dedicated phone numbers, form submissions, and landing pages. You'll know exactly where each lead originated.
Can I request changes to the content?
Absolutely. We revise content until you're 100% satisfied. We fulfill all edit requests within 24-48 hours.
Can I use DefenseJoy for other criminal charges like domestic violence, drug crimes, etc.?
Yes. While we tend to focus on DUIs, we are able to create content for additional charges. Ask us about this in your demo call.
What if I want to target multiple client profiles or practice areas?
We are able to target multiple client profiles or practice areas at once if requested, but we highly recommend focusing on one ideal client / practice area at a time for maximum impact. Once we've reached our agreed upon lead goal (ex: "Generate 72 leads by March 30, 2025"), we can expand to additional areas at no extra cost.
Can I pause or cancel?
Yes. Pause anytime if you need a break, or cancel with 30 days notice. No long-term contracts or cancellation fees.
When is my SEO & content team online?
Monday-Friday, 9am-5pm CST. We deliver content weekly and respond to requests within 24 hours during business days.
Will SEO & content actually help me grow traffic and make more sales?
Yes. Our DUI-specific content targets high-intent searches and converts prospects into consultations. Most clients see qualified leads within 30 days of consistent publishing.
How will DefenseJoy integrate with my firm?
Simple dashboard for reviewing content, requesting edits, and tracking performance. Weekly Monday deliveries at 9am. We'll build you a brand new site if needed. If not, we're able to work with any host provider (Webflow, Wordpress, Squarespace, Framer, etc.) Minimal time investment is required from your team.
How many blog posts can you create per month?
All plans include roughly 25 articles or web pages per month. Each week (every Monday at 9 am), you'll receive ~5-7 pieces. All deliveries will include a combination of conversion pages, attraction pages, nurture pages, and authority pages. We will determine what your weekly content mix looks like as we create each batch. It will depend on your goals and where the best opportunities lie.
Why is DefenseJoy a better choice than other SEO agencies or content agencies?
We specialize exclusively in DUI defense marketing. Other agencies spread thin across industries - we know exactly what DUI prospects search for and how to convert them into clients.
Why is DefenseJoy a better choice than hiring in-house?
Most law firms can't afford to hire SEO strategists, content writers, and designers. For the price of one employee, you get our entire team of DUI marketing specialists plus proven systems that work immediately.
Ready to double your DUI case intake?
Book a demo call, put a plan in place, and start publishing content by next week.
Ready to double your DUI case intake?
Book a demo call, put a plan in place, and start publishing content by next week.
Ready to double your DUI case intake?
Book a demo call, put a plan in place, and start publishing content by next week.