FAQs

FAQs

FAQs

Answers to some of the most frequently asked questions

We grouped questions by topic for easier discoveribility

General FAQ

General questions about our software

What's considered a qualified lead?

We work with you to define exactly what "qualified" means for your practice. Typically, this means someone who scheduled a consultation via your website form or phone call and meets your specific criteria - they can afford your services, are in your market area, face the DUI charge you specialize in, and match your ideal client profile.



How do you track leads?

Every lead source is tracked through dedicated phone numbers, form submissions, and landing pages. You'll know exactly where each lead originated.

Can I request changes to the content?

Absolutely. We revise content until you're 100% satisfied. We fulfill all edit requests within 24-48 hours.

Can I use DefenseJoy for other criminal charges like domestic violence, drug crimes, etc.?

Yes. While we tend to focus on DUIs, we are able to create content for additional charges. Ask us about this in your demo call.

What if I want to target multiple client profiles or practice areas?

We are able to target multiple client profiles or practice areas at once if requested, but we highly recommend focusing on one ideal client / practice area at a time for maximum impact. Once we've reached our agreed upon lead goal (ex: "Generate 72 leads by March 30, 2025"), we can expand to additional areas at no extra cost.

Can I pause or cancel?

Yes. Pause anytime if you need a break, or cancel with 30 days notice. No long-term contracts or cancellation fees.


When is my SEO & content team online?

Monday-Friday, 9am-5pm CST. We deliver content weekly and respond to requests within 24 hours during business days.


Will SEO & content actually help me grow traffic and make more sales?

Yes. Our DUI-specific content targets high-intent searches and converts prospects into consultations. Most clients see qualified leads within 30 days of consistent publishing.


How will DefenseJoy integrate with my firm?

Simple dashboard for reviewing content, requesting edits, and tracking performance. Weekly Monday deliveries at 9am. We'll build you a brand new site if needed. If not, we're able to work with any host provider (Webflow, Wordpress, Squarespace, Framer, etc.) Minimal time investment is required from your team.


How many blog posts can you create per month?

All plans include roughly 25 articles or web pages per month. Each week (every Monday at 9 am), you'll receive ~5-7 pieces. All deliveries will include a combination of conversion pages, attraction pages, nurture pages, and authority pages. We will determine what your weekly content mix looks like as we create each batch. It will depend on your goals and where the best opportunities lie.

Why is DefenseJoy a better choice than other SEO agencies or content agencies?

We specialize exclusively in DUI defense marketing. Other agencies spread thin across industries - we know exactly what DUI prospects search for and how to convert them into clients.


Why is DefenseJoy a better choice than hiring in-house?

Most law firms can't afford to hire SEO strategists, content writers, and designers. For the price of one employee, you get our entire team of DUI marketing specialists plus proven systems that work immediately.

What's considered a qualified lead?

We work with you to define exactly what "qualified" means for your practice. Typically, this means someone who scheduled a consultation via your website form or phone call and meets your specific criteria - they can afford your services, are in your market area, face the DUI charge you specialize in, and match your ideal client profile.



How do you track leads?

Every lead source is tracked through dedicated phone numbers, form submissions, and landing pages. You'll know exactly where each lead originated.

Can I request changes to the content?

Absolutely. We revise content until you're 100% satisfied. We fulfill all edit requests within 24-48 hours.

Can I use DefenseJoy for other criminal charges like domestic violence, drug crimes, etc.?

Yes. While we tend to focus on DUIs, we are able to create content for additional charges. Ask us about this in your demo call.

What if I want to target multiple client profiles or practice areas?

We are able to target multiple client profiles or practice areas at once if requested, but we highly recommend focusing on one ideal client / practice area at a time for maximum impact. Once we've reached our agreed upon lead goal (ex: "Generate 72 leads by March 30, 2025"), we can expand to additional areas at no extra cost.

Can I pause or cancel?

Yes. Pause anytime if you need a break, or cancel with 30 days notice. No long-term contracts or cancellation fees.


When is my SEO & content team online?

Monday-Friday, 9am-5pm CST. We deliver content weekly and respond to requests within 24 hours during business days.


Will SEO & content actually help me grow traffic and make more sales?

Yes. Our DUI-specific content targets high-intent searches and converts prospects into consultations. Most clients see qualified leads within 30 days of consistent publishing.


How will DefenseJoy integrate with my firm?

Simple dashboard for reviewing content, requesting edits, and tracking performance. Weekly Monday deliveries at 9am. We'll build you a brand new site if needed. If not, we're able to work with any host provider (Webflow, Wordpress, Squarespace, Framer, etc.) Minimal time investment is required from your team.


How many blog posts can you create per month?

All plans include roughly 25 articles or web pages per month. Each week (every Monday at 9 am), you'll receive ~5-7 pieces. All deliveries will include a combination of conversion pages, attraction pages, nurture pages, and authority pages. We will determine what your weekly content mix looks like as we create each batch. It will depend on your goals and where the best opportunities lie.

Why is DefenseJoy a better choice than other SEO agencies or content agencies?

We specialize exclusively in DUI defense marketing. Other agencies spread thin across industries - we know exactly what DUI prospects search for and how to convert them into clients.


Why is DefenseJoy a better choice than hiring in-house?

Most law firms can't afford to hire SEO strategists, content writers, and designers. For the price of one employee, you get our entire team of DUI marketing specialists plus proven systems that work immediately.

What's considered a qualified lead?

We work with you to define exactly what "qualified" means for your practice. Typically, this means someone who scheduled a consultation via your website form or phone call and meets your specific criteria - they can afford your services, are in your market area, face the DUI charge you specialize in, and match your ideal client profile.



How do you track leads?

Every lead source is tracked through dedicated phone numbers, form submissions, and landing pages. You'll know exactly where each lead originated.

Can I request changes to the content?

Absolutely. We revise content until you're 100% satisfied. We fulfill all edit requests within 24-48 hours.

Can I use DefenseJoy for other criminal charges like domestic violence, drug crimes, etc.?

Yes. While we tend to focus on DUIs, we are able to create content for additional charges. Ask us about this in your demo call.

What if I want to target multiple client profiles or practice areas?

We are able to target multiple client profiles or practice areas at once if requested, but we highly recommend focusing on one ideal client / practice area at a time for maximum impact. Once we've reached our agreed upon lead goal (ex: "Generate 72 leads by March 30, 2025"), we can expand to additional areas at no extra cost.

Can I pause or cancel?

Yes. Pause anytime if you need a break, or cancel with 30 days notice. No long-term contracts or cancellation fees.


When is my SEO & content team online?

Monday-Friday, 9am-5pm CST. We deliver content weekly and respond to requests within 24 hours during business days.


Will SEO & content actually help me grow traffic and make more sales?

Yes. Our DUI-specific content targets high-intent searches and converts prospects into consultations. Most clients see qualified leads within 30 days of consistent publishing.


How will DefenseJoy integrate with my firm?

Simple dashboard for reviewing content, requesting edits, and tracking performance. Weekly Monday deliveries at 9am. We'll build you a brand new site if needed. If not, we're able to work with any host provider (Webflow, Wordpress, Squarespace, Framer, etc.) Minimal time investment is required from your team.


How many blog posts can you create per month?

All plans include roughly 25 articles or web pages per month. Each week (every Monday at 9 am), you'll receive ~5-7 pieces. All deliveries will include a combination of conversion pages, attraction pages, nurture pages, and authority pages. We will determine what your weekly content mix looks like as we create each batch. It will depend on your goals and where the best opportunities lie.

Why is DefenseJoy a better choice than other SEO agencies or content agencies?

We specialize exclusively in DUI defense marketing. Other agencies spread thin across industries - we know exactly what DUI prospects search for and how to convert them into clients.


Why is DefenseJoy a better choice than hiring in-house?

Most law firms can't afford to hire SEO strategists, content writers, and designers. For the price of one employee, you get our entire team of DUI marketing specialists plus proven systems that work immediately.

Pricing questions

Pricing-related questions our customers ask the most

What if my competitors are using DefenseJoy?

We can work with multiple DUI attorneys in the same city, but never for the same DUI charge type. For example, we might work with one Chicago firm targeting first-time offenders and another focusing exclusively on aggravated DUI cases. You'll never compete against your own marketing.


What if my competitors are using DefenseJoy?

We can work with multiple DUI attorneys in the same city, but never for the same DUI charge type. For example, we might work with one Chicago firm targeting first-time offenders and another focusing exclusively on aggravated DUI cases. You'll never compete against your own marketing.


What if my competitors are using DefenseJoy?

We can work with multiple DUI attorneys in the same city, but never for the same DUI charge type. For example, we might work with one Chicago firm targeting first-time offenders and another focusing exclusively on aggravated DUI cases. You'll never compete against your own marketing.


Security questions

Security-related questions our customers ask the most

Are you ready to convert more leads into customers?

Join 1000+ agencies, startups & consultants closing deals with Convert CRM

Are you ready to convert more leads into customers?

Join 1000+ agencies, startups & consultants closing deals with Convert CRM

Are you ready to convert more leads into customers?

Join 1000+ agencies, startups & consultants closing deals with Convert CRM